Hello, I’m Lia.

I’m a busy lady with an adventurous appetite and a serious case of wanderlust. Nice to meet you!

My Work

After more than 15 years in the corporate world, with a decade of that spent in the entertainment industry as a strategic communications executive at major studios and lifestyle media brands, I decided to take the leap into entrepreneurship. WHEEE! Today, I’m a foodie-preneur and strategy consultant; and I’m following my curiosity and enthusiasm for joyful and creative living (and eating!).

I’m the founder of Yumday, a curated snack shop and snack box subscription company featuring women- and BIPOC-led food brands. It’s a hub for discovering your new favorite snacks from remarkable people. It’s also where I share food stories and celebrate the folks who are changing food and beverage culture today. (Check out Yumday on Instagram!)

Also, as an independent communications and strategy consultant, I work with mission-driven people and organizations to grow their impact and optimize their operations. Over the past few years, I’ve had the opportunity to help a wide range of clients: from creating pitch decks for tech startups that resulted in venture capital investments to developing marketing and development strategies to increase visibility and donor support for a nonprofit focused on food access and sustainability.

My Life

I’m a hardcore foodie. The camera always eats first! I’m a pianist, guitarist, and novice ukulele player who dabbles with percussion and electronic music on occasion. My favorite movies are “Amelie” and “Pineapple Express” (this combo should tell you a lot about me). I love graphic design, street art, and immersive art experiences. And my favorite book of all time is The Little Prince — I read it every year.

My husband Brandon is an iOS developer, photographer, and homebrewer. We're the loving parents of a little beefcake pit bull rescue named Marty, and we were so lucky to have the smartest and cutest cat named Miu-Mius and the handsomest and most loving pit bull named Otis. I’m sure they’re up there in kitty and doggy heaven playing together.

Other interesting things about me: I hope to get my private pilot license someday. (I’ve logged some hours already!) My latest Myers-Briggs results show that I’m an ENFJ, although I used to be an ENFP for years. In grad school I nerded out on Restoration comedies, and my Master’s thesis was on early Gothic literature. (Any Horace Walpole fans out there???) And I’m a former reality TV star. Here’s my IMDB page. 😉😂