FOUNDER + Strategist

HI, I’M LIA.

I’m an entrepreneur and strategy consultant on a mission to help purpose-driven people and organizations amplify their impact.

Meet My Company: Yumday

Yumday® is a snack box subscription company and specialty retailer that features and prioritizes women- and BIPOC-led food and beverage brands.

Yumday empowers conscious consumers to shop according to their values and joyfully discover wholesome food and beverages from diverse makers and mission-driven companies.

The company was founded in Austin, TX in January 2021 and expanded from e-commerce to physical retail in April 2023 with its first brick-and-mortar location in Downtown Wilmington, NC.

  • “Chief Snack Officer is a life goals title, and one that Lia Ballentine never imagined for herself. She traded in a career in corporate communications to launch Yumday, a subscription snack box company that highlights women- and BIPOC-owned brands. As a Filipino-American, Ballentine sees Yumday as an opportunity to champion small businesses while also introducing people to the flavors and cuisines of different cultures.”

    — FOOD NETWORK, “40+ Asian American and Pacific Islander Food Brands We Love to Stock From”

Communications and Strategy Consulting

I’ve had the honor to lead corporate, creative, and financial communications in exciting industries at some of the world’s most iconic companies — including Marriott, Sony Pictures Entertainment, and 20th Century Fox.

Today, I’m harnessing my experience and expertise to provide strategic communications and business development direction for entrepreneurs, executives, and organizations — with a focus on supporting diverse, inclusive, and mission-driven brands.

Let’s Work Together

Whether you’re a new entrepreneur seeking guidance and support as you build your dream business, or an established organization interested in moving big initiatives forward, I can help.